{"id":985,"date":"2026-05-14T13:32:20","date_gmt":"2026-05-14T13:32:20","guid":{"rendered":"https:\/\/marketingbambu.com\/?p=985"},"modified":"2026-05-14T13:32:20","modified_gmt":"2026-05-14T13:32:20","slug":"cuando-bajan-las-ventas-lo-primero-que-muchas-empresas-recortan-es-el-marketing-y-es-exactamente-lo-que-no-deberian-hacer-%f0%9f%99%85%e2%99%80%ef%b8%8f","status":"publish","type":"post","link":"https:\/\/marketingbambu.com\/en\/cuando-bajan-las-ventas-lo-primero-que-muchas-empresas-recortan-es-el-marketing-y-es-exactamente-lo-que-no-deberian-hacer-%f0%9f%99%85%e2%99%80%ef%b8%8f\/","title":{"rendered":"Cuando bajan las ventas, lo primero que muchas empresas recortan es el marketing. Y es exactamente lo que NO deber\u00edan hacer. \ud83d\ude45\u200d\u2640\ufe0f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En contextos de baja demanda:<\/p><p class=\"wp-block-paragraph\">\u2714 baja la competencia publicitaria<\/p><p class=\"wp-block-paragraph\">\u2714 baja el costo de atenci\u00f3n<\/p><p class=\"wp-block-paragraph\">\u2714 sube la oportunidad de posicionarte<\/p><p class=\"wp-block-paragraph\">El problema no es invertir. Es invertir sin estrategia.<\/p><p class=\"wp-block-paragraph\">\ud83d\udca1 Las marcas que crecen no son las que reaccionan\u2026<\/p><p class=\"wp-block-paragraph\">son las que sostienen presencia incluso en los momentos dif\u00edciles.\u00bfEst\u00e1s invirtiendo o reaccionando?\ud83e\udd14<\/p><figure class=\"wp-block-video\"><\/figure>","protected":false},"excerpt":{"rendered":"<p>En contextos de baja demanda: \u2714 baja la competencia publicitaria \u2714 baja el costo de atenci\u00f3n \u2714 sube la oportunidad de posicionarte El problema no es invertir. Es invertir sin estrategia. \ud83d\udca1 Las marcas que crecen no son las que reaccionan\u2026 son las que sostienen presencia incluso en los momentos dif\u00edciles.\u00bfEst\u00e1s invirtiendo o reaccionando?\ud83e\udd14<\/p>","protected":false},"author":1,"featured_media":986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-servicios"],"_links":{"self":[{"href":"https:\/\/marketingbambu.com\/en\/wp-json\/wp\/v2\/posts\/985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingbambu.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingbambu.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingbambu.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingbambu.com\/en\/wp-json\/wp\/v2\/comments?post=985"}],"version-history":[{"count":1,"href":"https:\/\/marketingbambu.com\/en\/wp-json\/wp\/v2\/posts\/985\/revisions"}],"predecessor-version":[{"id":987,"href":"https:\/\/marketingbambu.com\/en\/wp-json\/wp\/v2\/posts\/985\/revisions\/987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingbambu.com\/en\/wp-json\/wp\/v2\/media\/986"}],"wp:attachment":[{"href":"https:\/\/marketingbambu.com\/en\/wp-json\/wp\/v2\/media?parent=985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingbambu.com\/en\/wp-json\/wp\/v2\/categories?post=985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingbambu.com\/en\/wp-json\/wp\/v2\/tags?post=985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}